Drive Traffic to Your Website and Boost Your Business's ROI with Our Effective Google Search Ads services.
- Get Targeted Traffic to your website
- Boost Conversions
- Increase business ROI
Google Search Ads Management
Harness the power of paid search advertising to boost conversions.
Google search ads are a form of online advertising that promotes the products or services of a business on search results and increases traffic to the website. This form of advertising reaches a wide number of people who are using Google to search information online. It is one of the most effective ways to attract targeted buyers to your website. SMride can drive targeted, high-quality traffic to your online assets with Google search ad management services.
With Google ads, you can set a daily budget and make bids for each audience group. This highly advanced search advertising tool gives you total control over your budget and choosing the right target audience to whom the ads would be displayed.
Why do you Need Google Ad Management?
Businesses wanting to grow exponentially must rely on Google ads for their online marketing needs. SEO may take months to return the desired results, but you can rank instantly with Google ads on specific keywords. SMride has years of experience in creating, optimising, and managing Pay-Per-Click (PPC) campaigns for clients from diverse industries. Although you can manage Google ads on your own, hiring experts in this regard is highly recommended so that you do not waste any time and money and get results instantly.
Here are a few reasons why you need a trusted agency for Google Ad management:
Save Resources
Google ads consist of a host of unique features that can be a little too advanced for beginners. The ads need to have a defined parameter of the target audience, keywords, target criteria, CTAs, Ad extensions, etc. To navigate through all these complexities, you need an agency experienced in PPC ad management. Hiring them will save you time, money, and effort.
More Sale
With your ads appearing at the right time and place, more interested buyers will click on your ad and engage with your business. This increases the chance for conversions and surplus sales.
Precise Audience Targeting
Google ads are all about selecting the right keyword and target audience. A professional agency like SMride can create ads with precise audience targeting based on their age, gender, location, income, online behaviour, purchasing behaviour, and more.
Expert Marketing Engineering
A common conversion tactic that we use for PPC ads is known as the sales funnel model. It consists of three layers; on the top, you have low-value prospects interested in products and services like yours but not ready to buy. In the middle, you have active purchasers who are buying from your competitors. At the bottom, you have loyal buyers who are purchasing from your business. We create a unique strategy for each level of the funnel, broadcasting a broad message to the audience on top, trying to lure the middle buyers with the proper application of products and services, and rewarding your loyal customers and retaining their trust.
What Services do our Google Ad Experts Offer?
Remarketing
Implementing tools to attract users who have visited your site once but have not made a purchase or fulfilled a call to action.
Business Analysis
We analyse your business, competitors, market, profit margin, and target audience to understand your current situation.
Shopping Ads
We have helped numerous e-commerce and retail businesses with Google shopping advertisements, increasing their traffic and sales.
Keyword Research and Planning
Selecting and targeting relevant keywords that attract the right audience to your ads.
Ad Copy, Group, and Campaign Creation
We align the Google ads campaign to your marketing goals by using high-quality content and configuring settings to target the right prospects precisely.
Other Google Services Offered By Us
Google Shopping Ads
Give your sales a boost by showcasing your products directly to customers who are searching for it on Google.
Google Display Ads
Google’s Display Advertisements are viewed by 90% of online users worldwide. That number runs in billions.
Google Remarketing
you wish to reignite your customer’s interest in your products or services, then Google Remarketing Ads are where you should invest.
An overview of Google Ads.
Google Ads is the world’s largest paid advertising network. Google Ads aims to support all sizes of businesses in their marketing efforts, increase revenue, and increase conversions. You must position your advertisements above the natural search results for terms associated with your company, goods, or services. Place your advertisement at the top of the results when a user searches for a time you wish to target. Your exposure will increase, and your chances of closing a deal will improve.
The Google Ads platform uses the pay-per-click business model. As a result, even though you can publish your advertisements for free, you must pay Google every time one is clicked. This is accomplished through an auction, in which the highest bidder receives exposure on the search results pages. Since the procedure might be challenging, many companies decide to work with an advertising firm with a track record of producing outstanding results with Google Ads services.
All of Google’s Ads are done via a bidding process. Google has an enormous amount of ad placement possibilities across the web, so whenever one of those spaces are available, Google holds an auction and gives the ad placement to the highest bidder. Once you place a bid, you commit to publishing your ad and paying Google anytime someone clicks on that ad.
When making bids for Google Ads, it’s extremely important to have clear goals in mind and ensure that everything is executed correctly. If you set up something incorrectly, you risk spending more money than you have budgeted. This is why we always recommend that your business works with an experienced professional or agency who will be able to set up the campaign in a way that is set up for success.
While it’s important to set up your ad campaign correctly, this is only the tip of the iceberg. The real challenge will be monitoring the campaign and making the right decisions to optimize your campaign. We recommend regularly checking your metrics – this includes your clicks, impressions, click-through rates, and (most importantly) how much everything is costing you.
To properly manage your campaign, it’s important to look at your Google Ads like a funnel. Start at the top, and look for opportunities to optimize every step of the process. Are impressions low? If so, you might want to reconsider your bidding strategy. Are clicks low? Maybe your copy isn’t magnetic enough. Are your conversions not up to par? Then you might want to consider redesigning your landing page. One of the best ways to optimize your campaign is to run A/B tests.
A landing page on your website is designated for one singular purpose – typically to generate sales or leads. Landing pages need to be very detailed, very focused, and designed in a way that optimizes conversions. Regarding Google Ads, it’s essential to have a landing page that is directly related to your advertisement. The more relevant your landing pages are to your Google Search Ad, the higher your likelihood of generating conversions.
For example, let’s say that you own an eCommerce business, and you want to run ads promoting a discount code for a specific product. Once someone clicks on your ad, what do you think will convert better… Sending that user to your general homepage? Or send them to a landing page specific to the product of the ad they clicked on? If you guessed the landing page, then you are correct! The better and more specific your landing pages, the more conversion you can expect to generate.
While Google Search ads are the most popular type of ad, there are various ad types that Google offers. It’s important to know the differences of each type of ad as they are served on different platforms and have their own unique set of pros and cons. Aside from Search Ads, Display Ads are quite common. These are the ads that show up across the millions of partner websites and apps – many times, these ads have images and other creative elements.
Google also offers Video Ads. These types of ads will primarily be shown on YouTube, which is also owned by Google. Video ads are (obviously) in video format and can be shown before, during, or after whatever YouTube videos you wish to target. Google Shopping Ads are also quite popular for eCommerce companies and show up in the search results as well. Finally, Google also offers Retargeting Ads where you can remarket your products on partner websites to people who have already visited your website.
While executing a high-level ad campaign can take time to learn, setting up your first campaign is fairly simple. First, you’ll want to head to ads.google.com, where you will set up your account with all of the necessary information. Be sure to select ‘Switch to Expert Mode’ – it will give you access to a wider range of features. From there, you will select which ad campaign you are looking to begin. Do you want to do Search Ads? Video Ads? Shopping Ads? Once you have chosen the ad type, you will focus on targeting. Be sure to select a demographic that is in line with your target audience.
Next up, you’ll select your budget, as well as your max bid. This is where you’ll pick very important goals for your campaign, such as conversions, conversion value, impression share, clicks, and more. Once everything is ready, you’ll want to select your ad groups and keywords. Finally, you will want to set up your bidding strategy – you can do an advanced automated strategy or choose to set it manually.
The simple answer is, it varies. You see, the great thing about Google Ads services is there is no universal cost. Google understands that every company has its own niche and unique business model. Therefore the cost per click for an injury law firm will vary drastically from the cost per click from a company that sells leather wallets. The cost of your Google Ads campaign will also vary depending on your budget and your company’s goals.
This is why it’s absolutely crucial to have someone experienced running your ad campaign. Bidding, in particular, can be a complicated process, so if you want to stay within your budget (while still generating a stellar ROI), someone needs to monitor and manage the campaign on a day-to-day basis. A truly great advertising agency will have a detailed approach to auction-time bidding, and they will know how to take advantage of contextual signals.
In this day and age, competition for businesses like yours can be brutal as there are more options than ever before. You know that you need to market your products, but it needs to be done in a smart way and deliver a strong return on investment. Google Ads are important for your business because they allow you to market your products and services in a highly targeted and endlessly scalable way. This means that you can develop a digital presence that simultaneously helps to grow awareness and revenue.
That’s the power of digital marketing. Google Ads allow you to show your products and services to people who are in your target audience. No more waiting for new customers – you can go directly to them! And the traffic you will get will be highly-qualified, meaning that you will have to spend less for conversions. Once you add remarketing into the mix, you will see the true power of investing in Google Ads.
How Google Ads can help your business.
Absolutely! In fact, working with an advertising agency is the best way to get started with Google Ads. You see, advertising agencies have experience… Google Ads is literally what they do! A truly stellar digital ads agency will have years of experience and (most importantly) data. This experience and data give them a competitive edge when executing ad campaigns.
Some business owners try to handle Google Ads themselves or consider hiring an expert to handle it in-house. While this certainly can work for some businesses, the truth is that it can be complicated. To truly run a jaw-dropping ad campaign, you will need an entire team of copywriters, ad specialists, and digital strategists who work together to create a fully optimized campaign. Finding, hiring, and training this kind of talent can take months… if not years! In contrast, an advertising agency already has the team and tools in place, and they can start executing your campaign right away.
Measuring your Google Ads performance is easy in some ways and complicated in other ways. It’s easy because Google loves to give you data. There’s tons of it! You can find statistics about your impressions, click-through rate, clicks, bidding, and so much more. But, with so much data available, it can be complicated to know exactly what to look for and (just as importantly) what changes you need to make.
If you are running a Google Ads campaign yourself, we recommend starting by looking at your click-through rate. This metric is the basis of any Google Ads campaign – after all, you can’t make a sale if you aren’t getting clicks! If your click through is not what you were hoping for, consider modifying the keywords you are targeting or running an A/B test with a different copy. Cost-per-conversion is another crucial metric as it will give you a better idea of your customer acquisition costs.
Absolutely! Google Ads and eCommerce businesses go together like tacos and tequila. We have helped hundreds of eCommerce businesses like yours explode their growth, traffic, sales, and revenue with our Google Ads campaigns. Your most desired customers are online, searching for their favorite products every day. By investing in Google Ads, you will get your products directly in front of them and steal crucial market share from your competitors.
If you are interested in running Google Ads for your eCommerce business, then it’s important to craft a campaign that targets your buyers depending on where they are located in the buyer journey. At the top of your funnel, you’ll want to run ads that increase your brand awareness. At the middle and bottom of the funnel, you’ll want to run ads that are optimized for conversions. Once you have a truly comprehensive strategy, you can see your sales go through the roof.
Firstly, speed and cost. Handling Google Ads in-house takes time. You’ll have to find the right talent, hire them, and train them up. And to create a truly excellent ad campaign, you will need multiple specialists – this includes ad experts, digital strategists, copywriters, and more. In contrast, hiring an agency to manage your ads is significantly cheaper and exponentially faster. You can get started in just a few weeks!
Secondly, experience. If you hire an advertising agency with stellar reviews, it probably means that they know what they are doing. An agency like this will have worked closely with hundreds of businesses and will have executed thousands of ad campaigns. This type of experience gives agencies access to data and information that is extremely powerful and especially difficult to replicate in-house.
Google Ads are, without a doubt is one of the fastest ways to grow your small business. Whether you are looking to increase brand awareness, get more traffic, or generate more revenue, Google Ads allows you to do it in a way that is efficient and scalable. Yes, like all advertising, it will require an investment, but we have seen some amazing results on even the most modest of budgets.
Here at SMride, we have helped hundreds of small businesses like yours explode their growth with next-level Google Ads campaigns. We know that your business is your livelihood, so we make sure to use our most powerful strategies and techniques to ensure you are getting the ultimate bang for your buck. It doesn’t matter if you’ve just launched or have been around for decades. A tailored Google Ads campaign will give your small business the exact boost it needs.
Not directly, no. Although Google Ads and Google search results might seem related, the truth is that they are different ecosystems and have no direct influence on one another. But while this might be the case, there is no doubt that investing in both is the best way to generate growth for your business. Doing so gives you a holistic marketing strategy – both paid and organic – and will increase your exposure and sales across the board.
Another way that Google Ads can help with your SEO is by increasing your company’s revenue. A profitable Google Ads campaign will give your business the firepower it needs to invest in other forms of digital marketing like SEO, Facebook Ads, and more. If you have the budget and are interested in exploding the growth of your business, investing in both is absolutely the way to go.